The plastic bag companies (that also have prosecuted metropolitan areas which released plastic bag restrictions) alleged that ChicoBag's "Discover the Details" page, based off independent and broadly recognized data about the environment impact of single-use plastic bags, was misleading customers.
ChicoBag effectively defended their data, leading to Superbag and Advance Poly to decrease the suit.
Settling the situation, both Hilex Poly and ChicoBag decided to provide citations for those details and data presented in marketing material, including advertising.
Hilex Poly accepted that single-use plastic bags do frequently finish as litter, even if discarded correctly--a thing that the plastic bag industry has dodged for some time--and decided to address this problem online, problem messages on the bags about stopping littering.
More about Plastic Bags
An International Survey of Plastic Bag Restrictions &lifier Waster (Infographic)
Plastic Bag Companies Now Suing Entrepreneurs: The ChicoBag Situation
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