Thursday, 3 November 2011

Amazon . com launches free e-book borrowing for Prime members

Amazon . com states that "over 5,000" e-books game titles is going to be readily available for free borrowing by Prime people.

(Credit: Screenshot by David Carnoy/CNET)

Within an interesting twist on e-book lending that's certain to rile rivals, Amazon . com has released the Kindle Owners' Lending Library, which enables Amazon . com Prime people to look at as much as one e-book per month free of charge without any deadline.

Amazon . com did not put a precise you'll need the amount of books that'll be area of the new program, but states it's "over 5,000" and includes a lot more than "100 current and former New You are able to Occasions Bestsellers." Not remarkably, we found numerous Amazon . com-released e-books out there.

An Amazon . com Prime membership costs $79.99 annually as well as provides you with free use of Amazon's Prime Instant video service. Adding free e-book lending clearly sweetens the pot and helps make the $199 Amazon Kindle Fire appear much more enticing. The brand new lending program also works together with Kindle e-ink visitors however is not suitable for Kindle applications running on other products like the iPad and Android pills and mobile phones.

Ironically, lots of people expected that Amazon . com would at some point provide the hardware (the Kindle) away free of charge in return for registering for any Prime membership but couple of recommended the organization gives away e-books to Prime people.

This tag seems on e-book game titles which are area of the "free" Prime lending programming.

(Credit: Amazon . com)

Amazon . com states that just like every other Kindle book, the important points, highlights and bookmarks in lent books is going to be saved, "so you will have them later if you buy or re-borrow it.Inch You could have one book out at any given time and when you wish to gain access to a brand new book, you "return" any formerly lent title from your device.

There's a fascinating statement toward the finish from the pr release that hints that marketers appear just a little wary (and possibly some are even a little freaked out) concerning the new program.

The statement reads:

Game titles within the Kindle Owners' Lending Library originate from a variety of marketers under a number of terms. For that huge most of game titles, Amazon . com has arrived at agreement with marketers to incorporate game titles for any fixed fee. In some instances, Amazon . com is buying a title every time it's lent with a readers under standard wholesale terms like a no-risk trial to show to marketers the incremental growth and revenue chance this cool product presents.

We'll observe how Barnes &lifier Noble (yet others) respond, but Amazon . com has clearly fired another major salvo within the digital readers wars just like Barnes &lifier Noble is near starting what's expected to become a new Nook Color in a few days.



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