Tuesday, 22 November 2011

Kyobo, Qualcomm make Mirasol color shows a real possibility, using the Kyobo eReader

Kyobo, Korea's Biggest Bookseller, and Qualcomm Introduce Kyobo-Top quality Color E-readers Featuring Qualcomm's mirasol Display Technology

World's First Color mirasol Display Allows Outside Visibility, Low Energy -

SEOUL, Columbia and North Park, November. 21, 2011 /PRNewswire/ -- Qualcomm MEMS Technologies Corporation. (QMT) a wholly possessed subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), and Kyobo Book Center, Korea's biggest seller of books, today introduced the retail accessibility to the earth's first e-readers to incorporate mirasol� display technology. Kyobo and Qualcomm have worked with to provide an unmatched reading through experience by supplying a sizable and diverse content portfolio spanning books, magazines and video on the touch display that has vibrant color in vibrant sunlight. The unit will permit days of reading through under typical usage.*

"Kyobo is really a recognized content leader centered on getting unique and innovative encounters to the clients," stated Clarence Chui, senior v . p . and gm of Qualcomm MEMS Technologies, Corporation. "Kyobo's clients would be the first to savor the exceptional color e-readers experience and lengthy battery existence that only mirasol shows can offer.Inch

The Kyobo e-Readers includes use of Kyobo's 90,000 e-book library, particularly including early privileges from Korean writer Minumsa for that much-anticipated Steve Jobs' exclusive biography, a complete one-month before every other Korean digital outlet. Furthermore, the unit features: video lecture content only at EBS, a number one Korea-based provider of educational material content discussing through Korean social media services British language text-to-speech abilities and searchable content with the popular Diotek dictionary application.

"The Kyobo e-Readers brings the consumer a genuine book reading through experience," stated Mr. Seong-Ryong Kim, ceo of Kyobo Book Center. "With this diverse content and innovative technology from Qualcomm, Kyobo Book Center will give you reasonably limited reading through experience to the clients."

The Kyobo e-Readers includes a 5.7" XGA format (1024 x 768 pixels) mirasol display (screen resolution of 223 ppi) and Qualcomm's 1. GHz Snapdragon S2 class processor. Kyobo's custom application interface sits atop an Android 2.3 base.

Kyobo's e-Readers has become available to buy in the full retail cost of KRW349,000 (US$310). Kyobo Platinum Book Club people can buy the e-readers in a reduced cost of KRW 299,000 (US$265). Kyobo's e-visitors can be found at book shop locations across Columbia, including Kyobo's flagship Gwanghwamun-jum location in Seoul.

* Battery existence varies based on usage and ambient light. Battery existence based on half an hour of daily reading through time with Wi-Fi off and front light set to 25 % utilization.



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