We've ad-supported e-reading through today, however the advertisements always take a seat on the periphery for the most part. Which makes us a lot more than slightly concern about a recently-granted Microsoft patent for contextual e-book advertisements. The expansion will make the pitch according to not only specific pages however the character from the book under consideration: a sci-fi novel might sell lightsabers, and figures themselves might put on the advertisements themselves should there be a fit. Promotions might be either produced around the place or remain static. Before anybody mourns the finish of unspoiled literature, keep in mind that getting a patent is not just like utilizing it -- Microsoft does not have its very own devoted reading through application any longer, not to mention any indicators it's going to pepper our digital libraries with marketing. When the Newco partnership leads to copies of War and Peace inundated with Black Operations II advertisements, though, we'll know where you can put the blame.
Microsoft patents contextual advertisements in e-books, whether we love to it or otherwise initially made an appearance on Engadget on Tue, 07 August 2012 12:27:00 EDT. Please visit our terms to be used of feeds.
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