New Order-by-Phone Restaurant Will Prep The Food as you become Closer

It begins by having an incredibly scrumptious-searching picture of grilled cheese and tomato soup.

But beyond that, Jonathan Kaplan has bigger plans for his new restaurant chain, The Melt. Kaplan, founder the organization that produced the now-defunct Switch camera, really wants to leave his mark about the junk food industry with grilled cheese and hi-tech gimmicks.

Here's how it operates: You go to the Melt's website in your smartphone. You select a sandwich and soup in the menu, and also the site creates a QR code that you could scan at the shop, missing the road and having to pay with the phone.

Based on BusinessWeek, the restaurant will even develop location-monitoring smartphone applications therefore it can begin planning the food as you become close. A specialized oven, developed with Swedish appliance maker Electrolux, can apparently toast an ideal cheese sandwich in under one minute.

You might laugh in the concept, however the Melt's Plastic Valley traders aren't kidding. Sequoia Capital has pumped an undisclosed amount of cash into the organization, which intends to open 20 restaurants within the San Fran for around $500,000 to $a million per location.�Celebrity chef Michael Mina is about the board of company directors and it is helping using the menu. The Melt aspires to become national chain for slightly trendy junk food, type of like Chipotle.

But may be the tech gimmickry likely to assist the Melt get to be the next great chain I have to admit to being intrigued through the location-monitoring order concept. Anxiety about cold meals are one reason why I avoid mobile ordering applications (like Chipotle's), so perhaps this is actually the oncoming of a quick food revolution.

Still, that does not mean anything unless of course you have a scrumptious sandwich. Let us hope there's some truth within the Melt's advertising.

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