Motorola published heavy deficits because of merger costs and lagging sales, and anticipates alterations in strategy once Google's buyout of the organization completes.
Motorola's smartphone sales elevated revenue earlier this quarter, although not enough to pay for that overhead connected using its approaching partnership with Google. Google invest in Motorola to determine its very own type of mobile hardware, and in line with the strength of their patent portfolio. Both Google and Motorola are in position to take advantage of its acquisition, however these assets will include some challenges.
As both companies prepare for that merger, likely to complete at the begining of 2012, Motorola will probably intensify competition with Samsung's Universe mobile phones along with other Android makers because the phone maker intends to develop hardware solely customized for Google. This might help Motorola products gain an advantage against other Android phone makers like HTC and Samsung, which current dominate Android sales.
Motorola also expects to push less phones, placing focus on quality rather than quantity, a move set to differentiate the organization from the competition.
Motorola and Google's partnership will even modify the ongoing patent brawl between Android Operating System and Apple. Although Motorola will operate like a separate entity following the acquisition, Google will sign off on any major choices, including lawsuit.
Motorola lately filed a patent-violation suit against Apple, marking the very first time Google will directly face the Cupertino, Calif.-based giant in lawsuit. Apple is fighting what many call a proxy war against Android by suing Samsung and HTC inside a web of lawsuit around the world. A string of patent victories within the U.S. and Europe bolsters Motorola's situation. Once Google formally gains treatments for Motorola's expansive roster of patents, it'll gain considerable ammunition against Apple during these court fights.
Google's buyout implies that Motorola will probably restore traction within the phone market, and it is patents can help spur future patent lawsuit. In by doing this, Motorola could emerge like a key player in Android's stability and play a primary role in the way the OS survives future patent battles.
Motorola Preps for Google Purchase Among Deficits initially made an appearance at Mobiledia on Comes to an end Jan 27, 2012 2:13 pm.
No comments:
Post a Comment