Logitech takes a beating for tossing early support behind Google TV. The organization introduced that it'll cut the cost of their Logitech Revue Google TV box to $99, meaning each unit is going to be offered baffled. And merely just in case there is any question of whether Google TV would be a flop, Logitech offered an awkward statistic: The Revue saw more returns than sales last quarter.
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This is not the finish of Google TV. Google intends to update the program this summer time by having an interface depending on Android Honeycomb, with use of the Android Market. But to create Google TV a family room giant, Google and it is hardware partners should try to learn a couple of training in the first generation's flop:
Google Television set-top boxes should be $100 or less
Google can argue all it wants the services Google TV offers count reasonably limited cost, but the truth is that Apple TV costs $99 and Roku begins at $59. A $99 Google TV box might be not sustainable for Logitech, but anything considerably more expensive may have a difficult time showing its worth to customers who wish to augment their existing TV experience.
Google TV software must be complete
Tech companies, and particularly Google, possess a inclination to ship incomplete hardware nowadays. That can be a may fly about the new frontiers of phones and pills, TV viewers are familiar with getting their content with little trouble. At launch, Google TV was buggy, it didn't have support for Android controllers and it is Netflix application could only stream from users' instant queues. Whatever features Google promises the next time around have to be available immediately without serious hiccups.
Google must make nice with TV systems
Right after Google TV released, among its large value propositions access fully web in most of their streaming video glory fell apart. Virtually all of the systems blocked Google TV, as did Viacom, for apparent reasons: Google TV circumvented compensated television while threatening to become presence in TV advertising. If Google wants to possess a full-range of video choices on its TV software, it must reconcile with systems, even when the very best result's getting Hulu Plus about the next wave of set-top boxes.
Google TV requires a marketing hook
Most significant of, Google and it is hardware partners have to clearly communicate why someone should purchase a Google TV rather than an Apple TV or Roku. The commitment of utilizing a search box to locate TV content clearly wasn't enough, and also the commitment of the entire web did not hold water (see above). I am no marketing expert, but Google may prosper to experience in the Android position, given the number of people now own Android mobile phones and may decide to access their content about the giant screen.
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