In occasions of economic difficulty, designers and designers frequently need to explore new niches. During my seminal 2009 study A History of contemporary Gingerbread Design, I talked about the roots of the growing movement, which at that time was mainly serving early adopters, building single family gingerbread houses for suburban configurations.
This season sees a general change in focus, because the financial crisis devastates the only family residential gingerbread market. There's increasingly more curiosity about urbanity, in multifamily structures, in highrise gingerbread as well as in infrastructure.
An excellent example may be the High Line in New You are able to, that has made the transition to gingerbread in fashion.
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