Google Vice president Marissa Mayer talks at LeWeb.
(Credit: Stephen Shankland/CNET)PARIS--There is lots of discussion recently about how exactly Apple's apple iphone continues to be most lucrative smartphone around, despite fierce competition from Android.
That's relevant for the likes of HTC and Samsung that sell Android phones. But Google includes a different agenda using its freely available operating-system: driving use of its very own services.
Which was the company interest that Google's Marissa Mayer talked about today in the LeWeb conference here. Because the v . p . responsible for items having a local component, she's a higher curiosity about what goes on on cell phones.
"Google Maps for Mobile stands out more about Android because we are able to do a lot more there," Mayer stated. "Android is one thing special to us because we are able to do a lot more when it comes to features."
Google makes its money from ads, including advertisements on maps. Advertisements can be created more relevant, a minimum of theoretically, when they are shipped when individuals are in a location where they are able to really buy what's being marketed.
An example of methods Android serves Google's ultimate goals may be the proceed to vector-based mapping information, an infinitely more compact method of storing the information than 1000's of pixels of bitmaps.
"This past year, we released vectors in Maps. Maps grew to become one-thousandth the dimensions,Inch Mayer stated. "Since the maps are more compact, they are much faster. That permitted us introducing three dimensional structures. Maps also caches maps...so even when your signal drops, you are still capable of seeing the map who are around you.Inch
And a week ago, Google introduced Google Maps for Mobile 6., that can bring a chance to navigate inside in certain malls, stores, and international airports. The very first phones to find the ability Android.
"They are improvements we are in a position to build inside Android because we now have more freedom and versatility there," Mayer stated.
The 3rd-most-used service on phones, after telephone calls and texts, is mapping, she stated. In June, across all mobile phones, mobile utilization of Google Maps permanently outpaced personal-computer use, she stated. "On phones we have seen an enormous development in usage," she stated.
Local services dovetail with Google+, Google's social networking service.
Google+ "is actually vital that you us, because local feeds social, and social feeds local," Mayer stated. "Understanding connections between people, understanding where your buddies happen to be, what your buddies like--all individuals situations are vital,Inch and they are associated with location information, she stated.
Location information is included in Google+ mobile application, for instance letting people posts from people nearby and letting people tag their photos with geolocation information. But Google includes a stand alone application for discussing location information with buddies, too, known as Latitude.
It might not possess the profile of Google Maps or Gmail, but Mayer stated Latitude is large.
"We now have a lot more than ten million customers discussing their whereabouts through Latitude," Mayer stated. "There's lots of activity in local. there's lots of potential, particularly with the telephone.Inch
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