Among the pages on Twitter the majority of us do not see frequently is its home page. This is been through a couple of revisions through the years varying from the busy mashup of top tweets and popular customers to some concentrate on interests, having a search box.

Twitter s re-dedication to simplicity, that was made quite apparent throughout its press event and roll-from its greatest upgrade in a long time, has additionally been built-into its home page.

The evolution from the Twitter home page is really as interesting because the changes around the functionality from the site itself.

In September, Twitter shared it had 100M active customers monthly, however the site had over 400M monthly unique site visitors. At that time, Twitter Boss Dick Costolo stated:

The 400 million monthly uniques number implies that individuals are getting value from Twitter without signing in.

The brand new home page design clearly concentrates on getting individuals to either register, register, or disappear. It features no profiles to click, with no search box to look with. To contend with Facebook, the website needs customers and never increased traffic from individuals who would like to watch.

Here's Twitter s home page before today:

6eef8fdf88f40cdc79126c545e7f4414 full 520x254 Twitters new homepage: Sign up, Sign in or get the F out

This version from the home page distracted people from really registering, asking them to find something before they'd even used the website. Anticipation, we assume, was when a person found something interesting on Twitter, they d register and be engaged. That onboarding process clearly didn t work. Actually, again we assume, it most likely scared some non-Twitter savvy people away. The main one before which was a whole lot worse.

By today, the home page has become a facelift:

Screen Shot 2011 12 09 at 00.43.35 520x377 Twitters new homepage: Sign up, Sign in or get the F out

The home page has a simple value proposition for brand new customers:

Discover what s happening, at this time, using the people and organizations you worry about.

While you refresh the page, the photo and also the background color changes, however the message stays exactly the same. Twitter is clearly making a simple message weight loss centered on real-time communication and discovery and it is home page and change reflects that.

If Twitter really wants to make its service appealing to everybody, getting a clean yard is a great initial step.