Twitter acquired news start-up Summify, to assist boost its content inside a competitive social networking arena.
Summify aggregates news tales from the user's internet sites and combines them right into a daily news summary, according to their quantity of shares on Twitter, Facebook and Google Readers. The organization started being an email service before stretching for an apple iphone application.
Twitter hasn't stated the way it intends to integrate Summify, but speculation points towards the site's new "Uncover" tab, which tries to link customers to new content according to what they have seen previously. Summify's technology will probably help to make which include better, and much more fun.
Twitter's acquisition may come as competition one of the internet sites gets hotter. Facebook is integrating a large number of mobile applications to organize because of its approaching IPO, and lately joined with Netflix to provide streaming video.
Google+ added facial recognition and advanced search features, and Twitter is maintaining using the trend, scouting for popular start-ups like Summify to increase its status for distributing news rapidly and succinctly.
Twitter will completely absorb Summify, however, meaning the business's own website will ultimately shut lower completely and it is remaining employees will change to Twitter's Bay Area offices.
Summify is "very excited" concerning the move, however the progressively common practice of giant social networks gobbling up innovative start-ups boosts questions regarding whether there is a ceiling of growth for more recent companies. Still, the purchase is probably lucrative for Summify, and the organization states joining Twitter fits using their mission.
"Our lengthy-term vision at Summify happens to be for connecting people most abundant in relevant news on their behalf, within the most time joyful manner,Inch based on its statement. "As 100s of huge numbers of people are registering and consuming Twitter, we recognized it is the best platform to complete our vision in a truly global scale."
Social networking customers have an increasing number of options, raising the bar for Facebook, Twitter, Google+, along with other sites to positively lure and customers with interesting content. Consequently, more compact the likes of Summify could find themselves taken along within the social media tide.
Twitter Acquires Summify to enhance News Feed initially made an appearance at Mobiledia on Thu Jan 19, 2012 3:45 pm.
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