AT&T built a good base selling the apple iphone, but Verizon gains the benefit by having an LTE version, forcing AT&T to change allegiances to Android or Home windows to sustain its success.
The Dallas, Texas-based company, which acquired an initial-mover advantage around the apple iphone, heavily-depends on the unit -- selling over 4.3 million models from The month of january to March, representing 75 % of mobile phones sales. But Verizon, which offers the 4S, together with Sprint, is chipping away at AT&T's lead.
Experts expect AT&T's run because the number-one option for apple iphone purchasers to finish.
The present apple iphone tops on HSPA-plus speeds, so AT&T's device runs slightly faster than Verizons. But Verizon is preparing to lure clients once the LTE apple iphone arrives -- effectively shifting the apple iphone benefit to Verizon's favor.
Obviously, AT&T can invariably strengthen its very own network, but that basically gets worse the arms race. Consequently, the organization must turn to alternative items, such as the Android-based Samsung Universe S3, that provides better hardware compared to apple iphone 5, for an extended-term means to fix differentiate its products and compete against Verizon.
However the Android landscape is murky at best. And Also At&T must take care not to invest its eggs in Google's basket.
The Web giant's acquisition of Motorola, and foray into hardware, intends to interrupt apart Android's alliance, as phone partners fear Google's own phone will outshine their Android products.
Still, an alternative choice lies with Microsoft. AT&T continues to be available to Home windows software while offering the HTC Titan 2 and Nokia Lumia 900. As Microsoft makes its push being relevant again, with the aid of Nokia, AT&T could see value in pushing the underdog, tossing its marketing energy behind Home windows items to battle Verizon.
AT&T held apple iphone exclusivity for a long time, succeeding usually by as being a one-trick pony. At that time, Verizon, ironically, stored its number-one position because of a powerful catalog of Android products.
Whether AT&T explores Android or Home windows is uncertain, but the organization will not possess the edge using the LTE apple iphone. Also it must search for methods to fight Verizon with various items, or its strong smartphone sales will start to slide.
Why AT&T Needs Android, And Never Another Apple iphone initially made an appearance at Mobiledia on Tue Apr 24, 2012 2:00 pm.
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