Wednesday, 2 May 2012

Barnes &amplifier Noble's Nook e-visitors getting NFC, states CEO

Since all that Microsoft-related news is outside, Barnes &lifier Noble's Boss William Lynch is able to discuss the near future. Fortune sitting lower with him to go over the offer and what's next for that Nook. The response to the second is, a minimum of simply, near-area communication. The professional spoken up intends to begin embedding NFC chips in to the visitors, offering up a little of synergy between physical books as well as their electronic alternatives. States Lynch:

We are able to use the marketers so that they would ship a duplicate of every hardcover by having an NFC nick embedded with the editorial reviews they jump on BN.com. And when you'd your Nook, you are able to walk as much as some of our pictures, any our lanes, some of our bestseller lists, and merely touch it, and obtain info on that physical book in your Nook and also have some frictionless purchase experience.

For whether that functionality will really be striking this season, Lynch offered up a large old "maybe."

Barnes &lifier Noble's Nook e-visitors getting NFC, states Boss initially made an appearance on Engadget on Tue, 01 May 2012 15:34:00 EDT. Please visit our terms to be used of feeds.

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