Started Up: Surface tension

Every week Ross Rubin adds Started Up, a column about consumer technology.

Should you had not been having to pay an excessive amount of focus on the wide swath of pills and clamshells (and mashups of these two) that Microsoft is focusing on with Home windows 8 and Home windows RT, then your announcement of Surface contained many surprises. For those who have, then there have been most likely far less surprises. But even when you understood nearly everything about Home windows 8 and Home windows RT, you had been most likely a little surprised to determine Microsoft begin using its own set of products to aid the tastes from the imminent Home windows upgrades supporting Apple and ARM processors.

In the end, the essential business design of Home windows has depended upon certification to 3rd parties. Ballmer themself has noted previously that items that ship within the 100s of millions (or even more) of models each year lend themselves well towards the certification model instead of the vertical integration model most particularly went after by Apple among Microsoft's primary rivals.

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Started Up: Surface tension initially made an appearance on Engadget on Sun, 24 Jun 2012 17:30:00 EDT. Please visit our terms to be used of feeds.

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