In certain important ways, Yahoo and Apple are beginning to appear like complementary puzzle pieces. Consider:
Yahoo makes top online services, and it has a brand new Boss poised to refocus the organization on core internet technologies. Apple makes top digital products, and it has a brand new Boss attempting to fix the organization s weak online services and crappy internet technologies.
Apple is fed up with connecting track of internet companies simply to contend with individuals same companies on hardware. Yahoo is a brand-company online without any noticeable curiosity about building hardware.
Are you currently thinking things i m thinking A tight Apple-Yahoo relationship is needed Apple patch a number of its worst defects and help Yahoo get its groove back. Apple s newish Boss Tim Prepare and Yahoo s new Boss Marissa Mayer should certainly become familiar with each other better.
The timing is appropriate. Apple just shipped its latest blockbuster product, the apple iphone 5, so Prepare must have a little additional time on his hands. And Mayer has apparently just chosen an agenda for turning around troubled Yahoo, an agenda rumored to involve Yahoo fixing its core search franchise and it is advertising network. Yahoo could even leave behind its technology partnership with Microsoft. Company staff are required to obtain a full rundown today.
A elevated Yahoo might be for Apple the kind of partner Jobs wished useless Google could be: Innovative online, but a non-entity in Apple s core marketplaces of digital hardware and os's.
Upset at Google s growing ambitions, Apple just ripped Google s videos and maps from Apple s operating-system for apple iphones and iPads. Regrettably, Apple s own substitutes its maps particularly are not as much as snuff. And Search continues to be default web search option in iOS6.
Yahoo could slide into that place whether it will get its search act together. Mayer certainly has got the chops to reach that goal trained like a computer researcher, Mayer was Google s v . p . of search items for 5 years.
Yahoo could be less useful with maps. Apple s own�maps happen to be a little of the disaster in version 1. because of mangled pictures, missing bridges, bogus directions, gardens turning up as international airports, and whole large metropolitan areas missing. But Yahoo pulls a lot of its mapping data from Navteq, whose parent company Nokia uses the information to contend with Apple s apple iphone. Although Nokia could certainly make use of the money, and Apple the cartographic assist, that might be a really tricky relationship to navigate.
Still, this is difficult to reason that Apple the organization accountable for the travesty which was Mobile Me as well as for compromising iCloud security can use outside assistance if this involves online services. The concept that Yahoo could provide that kind of help will be a punchline a couple of several weeks ago, before Mayer required over the organization. Today, the thought of Yahoo joining up with Apple continues to be a little of the lengthy shot. However it s a minimum of imaginable. And it might be the kind of landmark deal a higher achiever like Mayer must, on some level, have about consummating.
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