The United kingdom s second biggest mobile network, O2, has introduced that it is clients are now able to top-up their pay-as-you-go (PAYG) accounts through Facebook.
A secure application on O2 s Facebook page allows customers enter their personal particulars, as well as their charge card information, as well as their top-up purchase is confirmed by text. During the time of writing, the application doesn t seem to be live yet.
This really is another large advance for social commerce, also it appears that O2 may be the first cell phone network to provide this type of service, within the United kingdom a minimum of.
However, other merchants have previously opened up so-known as f-commerce channels, whereby the entire retail experience happens entirely inside the Facebook platform. ASOS the internet clothes store opened up a completely transactional Facebook store captured, which was then French Connection offering an identical Facebook store.
With more than 600m customers, Facebook provides a fertile commercial atmosphere for merchants to make use of, so O2 s latest move does seem sensible.
However with increasingly more brands offering fully transactional stores about the social networking, it appears that Facebook is edging closer towards developing a kind of small Internet within its walls. You are able to rent watching movies through Facebook now, and gossips are rife that Facebook is joining up with Spotify to produce a brand new social music service shortly.
Bad or good, Facebook has truly be a commercial giant also it shows no manifestation of preventing.
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