A brand new report from mobile advertising specialists InMobi has says Apple is just about the most widely used mobile phone manufacturer in Europe, using the iPad the sixth biggest advertising device within the region, depending on ad impressions.
In May, the iPad paid for for more than 80 million ad impressions in Europe, helping push Apple past other producers when it comes to ad demands by having an overall share of 19.5%. The apple iphone remains typically the most popular phone, comprising 509 million impressions along with a 13.8% in front of RIM s Rim 8520 and Samsung s Universe S phone.
A rise in recognition of Apple s iOS-powered products led to a 6.1 share point loss for Android, after Apple acquired 6.3 points within the last quarter. Despite a slip, Android still paid for for pretty much a billion ad demands having a 26.9% share. RIM s Rim and QNX platforms trailed in third having a 15.8% share but saw a rise of 5.4 points.
Take advantage of Jonas, Vice president and MD Europe and Middle East at InMobi notes:
Although industry debate still rages, we have seen Ipad along with other Tablet products firmly as mobile. Their usage designs and qualities are similar to Smartphone platforms, however with the extra screen property that enables truly engaging mobile advertising creative, for example individuals developed with Starcom.
Total mobile ad impressions have grown in Europe, growing by 38%, with three quarters of impressions being driven by mobile phones products.
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