Contemplate it the most recent crossover between designer and brand awareness. In the end, there s little other excuse for Teija Vesterbacka, the wife of Rovio CMO Peter Vesterbacka, to go to a black tie event held in the Finnish Presidential Structure last evening inside a gown that well, appears like this is a part of a completely unpredicted Angry Wild birds marketing campaign, really.
The pair was attending the annual independence day celebration, the Castle Ball, which hosts around 2,000 visitors and it is broadcast on national television. Although it s entirely possible that most of the visitors attending wouldn t have recognized the red-colored bird s profile on Mrs. Vesterbacka s dress, this is unlikely that individuals watching in your own home might have made similar oversights. So far as promotional initiatives go, this is certainly cost-effective: We re all speaking about Angry Wild birds again, and all sorts of it required was in some way convincing Mrs. Vesterbacka to don an outfit inspired with a mobile phone game.
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Graeme McMillan is really a reporter at TIME. Find him on Twitter at @Graemem or on Facebook at Facebook/Graeme.McMillan. You may also continue the discussion on TIME s Facebook page as well as on Twitter at @TIME.
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