I do not determine if you re conscious of this, but the way forward for television starts today. Or, a minimum of it will if you think maybe Microsoft, who s while using term to explain the brand new Xbox 360 360 upgrade that goes live today. The update brings live TV and broadened on-demand video choices towards the gaming system, and therefore you now won t need that little box beside your TV to look at Cinemax, Comedy Central and PBS any longer. Apparently, your viewing tastes are somewhat broad congratulations, you.
Now, whatever you ll require is that other little box. Yeah, maybe this is just me, but this specific way forward for television feels somewhat familiar.
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This is entirely possible that I m setting my sights a tad too at the top of this, obviously. In the end, the brand new Xbox 360 360 upgrade doesn t just imply that your gaming console can also be your cable box now. Additionally, it enables you to employ Microsoft s Bing internet search engine, share things on the internet and control everything via voice or movement instructions for your Kinect controller.
Which, let s face the facts, is pretty awesome but, simultaneously, it feels as though a distraction from the truth that, when it comes to streaming content, this isn t a lot more than another opportunity to do the same kind of, very same. In the end, this content close ties Microsoft has for streaming television and when needed video aren t anything new to be able to watch Cinemax content, you ll still need to be an Cinemax customer which, unless of course something changes within the next month before HBOGo will get put into Xbox 360 360, really requires you to possess a cable contract.
This is also true of Netflix and Hulu. This isn t a situation of all your media consolidated into one easy package and device around this is a situation of Let's say your pc looked and behaved much like your Xbox 360, however, you needed to use Bing rather than Google In some way, that appears somewhat a lesser feature than any discuss the way forward for television.
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Mike McGuire, analyst and research Vice president at Gartner disagrees, telling the Hollywood Reporter that this is an transformative step for that bigger way forward for TV debate, mainly due to the consumer experience interface:
Xbox 360-Kinect improves the entire TV-interface experience to a different level I believe content companies will have the chance to build up some quite interesting content encounters on the top from the Kinect/Xbox 360 Live foundation.
I m unconvinced with this argument. It might represent an additional way to get towards the content, however the fundamentals of television virtually stay the same when in comparison with current digital techniques of watching content, whether or not this s on-demand services from cable companies, Roku boxes, Apple Televisions or watching material online. Even adding live television, which feels as though the greatest thing about this particular change, really means that the television is resembling your cable box or satellite receiver.
The way forward for television is unquestionably coming, whenever we can select-and-determine which channels and/or programs we would like and, more to the point, not need to purchase individuals we do not want. And that we ll have the boxes consolidated in to the Television set itself hey, Apple and Google TV, aren t you said to be doing that already
But this new Xbox 360 360 upgrade This is shiny also it s fun, and also the Kinect camera would be the Siri of controllers for some time (much like Kinect was for games, much less sometime ago). However it s really only a nice package featuring what s already available.
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Graeme McMillan is really a reporter at TIME. Find him on Twitter at @Graemem or on Facebook at Facebook/Graeme.McMillan. You may also continue the discussion on TIME s Facebook page as well as on Twitter at @TIME.
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