HTC revealed its "One" ad campaign, producing buzz because of its smartphone line by offering high-quality entertainment features.
The Taiwan-based company refurbished its products to provide a simplified roster of Android mobile phones, banking on the effectiveness of the cameras, in addition to close ties with Beats Audio and Ps, to lure clients hungry for media.
The ad campaign, which pressed the very first models in Asia and Europe, debuts on AT&T, T-Mobile and Sprint within the U.S. HTC has not loved exactly the same brand recognition as Apple or Samsung, but the organization intends to highlight its advanced photography abilities to re-brand it as being an initial-class entertainment device available on the market.
However the strategy carries several risks, placing pressure on the couple of phones. HTC is building on its brand, and also the failure or success from the products might have lasting effects around the company's image. AT&T has decided to sell the main one X, and T-Mobile is anticipated to hold the main one S. Verizon has yet to announce an offering.
The Main One phones have obtained favorable reviews, however the products are competing within an progressively-crowded market. Microsoft is competing for attention inside a re-branding push for Home windows 8 mobile phones.
HTC is tossing its assets behind the main one mobile phones, and it is status will ride around the gadgets' success.
HTC Bets Large on "One" Phones initially made an appearance at Mobiledia on Tue Apr 03, 2012 11:46 am.
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