Keep Google Weird

There is a sign that dangles within the home windows of shops in downtown Santa Cruz, California. "Keep Santa Cruz Strange." It isn't unique to that particular town, obviously -- the very best known implementation from the slogan may be the one seen throughout Austin, Texas. Localized versions are also spotted on t-t shirts and bumper peel off stickers in places like Tigard and Boulder -- any area in which the undercurrent of independent thinking does daily fight using the threat of homogenized commerce. The Santa Cruz example stays i believe particularly, obviously, because of 5 years I spent for the reason that town, whose weirdness never fully retrieved in the '89 earthquake, an all natural disaster that both wreaked damage to the landscape and triggered a change from our zeitgeist, opening crumbled and abandoned stores up for Local cafe and Taco Alarms -- retailers lacking from the character which makes the city so unique. So strange.

You will find, naturally, growing pains with any organization -- particularly one which has already established so meteoric an increase as Google has experienced in the last decade . 5. Evil claims aside for now, the transformation from the dorm-based project for an worldwide corporation usually risks losing the smoothness and concepts which the project was founded. After using the helm as Boss last April, co-founder Ray Page stressed the requirement for focusing the business's numerous products, announcing throughout an earnings call that, "We have [...] done substantial internal work simplifying and streamlining our products.Inch

It's not hard to appreciate the sentiment. As Google develops in a tremendous rate, it risks losing focus, following within the actions of the likes of Yahoo, which never did everything great employment signing up to the own "Peanut Butter Manifesto," by pruning away its ever-growing listing of redundancy. Surely no-one can fault Google for choosing to function more assets into effective qualities like Android -- brands with large user bases that need, perhaps, much more attention than the organization continues to be in a position to allot so far.

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Keep Google Strange initially made an appearance on Engadget on Comes to an end, 06 Apr 2012 14:15:00 EDT. Please visit our terms to use feeds.

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