A brand new tablet application reinvents magazines for that digital age, permitting visitors to gain access to multiple magazines in a single digital newsstand subscription.
Next Problem Media launched an Android application that works like Netflix for magazines. Customers can purchase individual monthly subscriptions, or pay a fee $10 per month for limitless use of monthly guides or $15 per month for monthly and weekly guides.
Next Problem stands to bring back digital posting, a venture that, despite many efforts from print guides, has yet to locate a real foothold. Improving digital monthly subscriptions allows magazines achieve new audience, and also the consumer-friendly prices imitates the Netflix and Hulu models which help movies and tv transfer towards the mobile phone screens.
Consider Next Problem is premiering on Android pills -- not for iPad or perhaps a Amazon Kindle Fire -- it might take a while to become changing the landscape of pressure in digital audience.
The application is easy to use. Customers switch via a slide carousel to choose options, and magazines can provide special content like videos and interactive pieces to boost the knowledge. Before, tablet customers would want to enroll in individual monthly subscriptions, but Next Problem streamlines the procedure and uses the most popular limitless subscription model.
This program is really a partnership with game titles from Conde Nast, Hearst, Meredith, News Corp., and Time. To date, the 32-title catalog includes top options like Vanity Fair, Esquire, Better Houses &lifier Gardens, Elle, Fortune, People, Sports Highlighted, The Brand New Yorker and Time, and the organization states it'll increase the options as Next Problem develops.
The organization also states it intends to unveil an iPad version later this season, pending Apple's approval, though Amazon . com might have its very own mass subscription model within the works best for the Amazon Kindle Fire. But until Next Problem arrives around the iPad, Android tablet proprietors assists because the exclusive test audience, giving the woking platform a potentially proper edge at any given time when Apple rules named market.
Additionally, when the application is effective on Android, it might better place marketers in the discussions with Apple. The apple iphone and iPad behemoth has stringent recommendations for in-application buying and monthly subscriptions with designers, and an opportunity to begin a brand on Android gives Next Problem a proper edge in branching out in to the Apple audience.
Not remarkably, weight loss pills disappear shelves, correlating increases in digital magazines and books sales boost audience. But digital media is still not even close to a large revenue source for posting companies, representing about 1 % of circulation based on industry estimations. An experimental push from Next Problem will offer you a platform for common audience because the industry changes to meet up with how people consume entertainment, news, and general information.
The beginning may be slow for Next Problem using the Android tablet audience, however the idea is strong, and ripe with potential. A change within the subscription model for digital posting maybe the important thing to fixing the vexing yet crucial problem of ways to get people to get magazines in digital form.
A Netflix for Magazines initially made an appearance at Mobiledia on Get married Apr 04, 2012 2:15 pm.
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