While we are watching the most popular shows in HD, it's not hard to forget they live and die by rankings, and individuals rankings aren't always collected using the most advanced technology. In order to enhance the sample size and precision of rankings for local Television channels, Nielsen is beginning to unveil a hybrid technology composed of watermarks and return data from supporting pay-TV provider's set-top boxes, like DirecTV and Charter. The very first three marketplaces to obtain the upgrade are St. Louis, Dallas and Charlotte now, with 17 not yet been introduced marketplaces to follow along with in 2013, and lastly, the rest of the 190 about 2 yrs next. The machine works in parallel using the older Residents Meters and Journals for 3 to 6 several weeks and can lay the footwork to gather rankings for online, pills along with other platforms. All of the inside industry particulars and much more have been in the discharge following the break.
Continue reading through Nielsen to make use of watermarks to boost local funnel rating precision
Nielsen to make use of watermarks to boost local funnel rating precision initially made an appearance on Engadget on Sun, 22 Jul 2012 13:40:00 EDT. Please visit our terms to be used of feeds.
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