An astonishing 87,7% of Latin American Internet customers access internet sites, well over the global average, based on comScore. Understandably, most of them play games on Facebook and Orkut. This is not nearly Farmville and it is likes local, independent applications can also be found. Their primary problem, based on the overall game developer Atommica Obtaining customers. For this reason the organization just launched�Jampp, a mix promotion network for social games. Here s what it really s about.
From Atommica to Jampp
Atommica isn t the very first startup produced through the Argentine entrepreneurs Diego Meller and Martin�A�azco. In 1999, they'd already co-founded the internet researching the market company Livra.com, that they offered to IPSOS in 2008. Following a purchase, the happy couple certainly left Livra a couple of several weeks ago to completely concentrate on their startup company, Atommica.
Once they continued to produce Atommica, Diego and Martin understood they wanted their new startup to pay attention to helping companies in the gaming sector. However, they soon recognized they first required to understand these businesses needs, ideally when you are within their footwear. This is the way Atommica began to build up its very own social games, for example Home Fest, released together with The new sony Music.
The organization presently has offices working in london and Buenos Aires, with many of their developing team within the latter. As a game title developer in Latin America, it experienced first-hands the sector s primary issue in the region. Indeed, based on Diego Meller, starting a game title in the area is extremely complicated:
The social gaming ecosystem in Latin America is extremely poorly developed. Even when you create a quality game for that region, this is nearly impossible to find it available without investing lots of money or offering an enormous slice of your revenues, Diego states.
This is the way the concept for Jampp sparked within the pair s mind.
What's Jampp
Jampp is really a network whose ambition would be to help Latin American designers mix-promote social games and programs in The spanish language and Portuguese. In practical terms, Jampp appears like a bar that game proprietors can certainly install with the addition of a couple of lines of code for their application. The bar s recommendations won t be random since it's formula will consider the players profiles. Here's what it appears like:
Right now, the network works being an exchange platform: designers earn one credit when customers click the banner to locate other games, and consume one credit once they customize the customer through Jampp. The website released its beta version a couple of days ago, and designers recieve an initial credit of 500 free site visitors when registering. However, credit money making could soon be a supply of revenue for that startup, that could sell credits on the top of their exchange model once it reaches a vital mass of customers.
Enhancing the lengthy tail
The concept behind Jampp isn t entirely new. Other application mix-promotion systems appear in other nations, for example Applifier. Based on Ricardo Walter Hildebrand, what s different about Jampp is its concentrate on Latin America. Ricardo may be the Director of PalmSoft Tecnologia, a Brazilian game development company making games for Orkut and Facebook, for example Loja Feliz. His startup, which in fact had already used other worldwide ad banners, is among the firsts that made the decision to include Jampp s bar to its applications. To date, the knowledge continues to be quite positive, Ricardo stated. He sees the network like a cheaper method to acquire new customers while particularly focusing on The spanish language and Portuguese-speaking customers.
Ricardo s clients are only one of the numerous dev houses which make games open to Facebook s and Orkut s millions customers in Latin America (see our previous story about Orkut in South america.) We re not just speaking about Vostu and Mentez based on Diego, should you place them altogether, independent players have nearly as many customers because the large gamers. However, their offers are very fragmented. Atommica s ambition with Jampp is to assist them to get together to produce a better game ecosystem in the area. For the time being, its primary priority is to gain critical mass among Latin American customers and game designers.
What is your opinion is the easiest method to promote a brand new social game Tell us within the comments.
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