After much speculation, YouTube finally introduced today that it'll be adding new channels from professional content designers so that they can "bring a level larger selection of entertainment" towards the site which will offer "more good reasons to keep returning over and over."
The announcement is made through the official YouTube blog, where Global Mind of Content Close ties Robert Kyncl authored the site will quickly add "channels produced by well-known personas and content producers in the TV, film, music, news and sports fields, in addition to probably the most innovative up-and-coming media companies on the planet,Inch although no names were shared at this time around.
(MORE: YouTube to produce 25 New Appropriately-Produced Content Channels )
"These channels may have something for everybody, whether you are a mother, a comedy fan, a sports nut, a music lover or perhaps a pop-culture maven," authored Kyncl, so when he states "everybody," he isn't just speaking about audiences, because he later constitutes a reason for stating that "for marketers, these channels will represent a different way to interact and achieve their global customers."
With a brand new study mentioning that YouTube includes a bigger share from the internet broadband audience than Netflix as the latter clients are getting a worrying freefall around the stock exchange, the timing of the announcement could not be superior. Based on Kyncl, the very first from the new channels can look the following month with other people moving in the next several weeks.
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Graeme McMillan is really a reporter at TIME. Find him on Twitter at @Graemem or on Facebook at Facebook/Graeme.McMillan. You may also continue the discussion on TIME's Facebook page as well as on Twitter at @TIME.
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