How to shed $3.two million but still Win, By Amazon . com.com [The Cloud]

Jack Loftus When Amazon . com began selling Lady Gaga's album for $.99 yesterday, there is without doubt it might are in position to lose millions. The entire today, now that we know, is all about $3.two million. It was still a great move for Amazon . com.

Why Well, loss-leader strategis aside, if you are on Amazon's wheelings and dealings this month, you will know the Cloud Player continues to be greatly in the infancy, Google just released its cloud-based music locker, and Apple is rumoed to become basically prepared to launch their streaming-based iTunes service at WWDC. That's some serious competition, and believe to improve awareness than essentially hand out a sure-fire hit pop album through your MP3 store

Add in addition an over-all rise in understanding of Amazon's overall status like a online store which $3.two million ding is unquestionably music to executives' ears. [Billboard]

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