New research from French internet company Miratech required phone reading through designs of newspaper visitors versus iPad visitors. Utilizing eye monitoring technology and taking advantage of subjects who already possessed iPads, they could conclude that, for a number of reasons, newspaper visitors could retain a lot of information they read than iPad visitors.
The research, however, is not without its defects: There is no sample size given, and I am unsure from the cultural implications of non-British newspapers. But there's some interesting information we are able to remove namely, that reading through occasions on the iPad and newspaper were much the same: 1 minute 13 seconds with an iPad, and 1 minute 11 seconds on the traditional paper.
Here's the attention-monitoring video for that newspaper:
But for the iPad:
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The research concludes, "It's simpler to assimilate and retain information read inside a newspaper than you are on an iPad," but notice within the videos the greater level of interaction the readers has using the iPad. I'd reckon that the additional layers of interfacing augment the knowledge in different ways, particularly when you have a look in the eye movement designs, that are noticeably reduced about the iPad (despite the fact that the research concludes more individuals are skimming the readers).
Read Write Web points to some similar eye monitoring study Google carried out in 2009, which came to the conclusion that customers on the internet read within an "F-formed" pattern they browse the first couple of lines of the paragraph, then ignore the relaxation but when this is the situation, you are most likely not reading through this sentence, anyway.
(via Read Write Web)
More about TIME.com:
They Predicted the iPad Way In 1994
Pills and Phones are Killing Computer systems, Right
Now Android Customers Can See Magazines, Too
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