Friday, 26 August 2011

Facial recognition advertising now available

Recall the movie Minority Report and just how stores and ads would have the ability to recognize an individual and greet them accordingly For individuals who might not have viewed the film or have forgotten, you will find moments within the movie where Tom Cruise s character makes its way into a retail store along with a billboard advertisement, by checking his eyes they could recognize him, and welcomed him and listed his preferences.This is quite a neat feature also it does give a personal touch towards the whole affair, also it appears like the technology is here now and already is available The Venetian resort in Vegas. By using clever camera positioning and powered by Apple software and shown on NEC monitors, customers who go by is going to be suggested restaurants and venues for entertainment.

However rather than checking eyes, the program really scans faces even though we re unsure what formula has been used, it appears the software will scan the face and have the ability to tell roughly what age bracket you fit in with, and tailor an indicator for you according to how old you are. For instance should you walk with a shoe store and also you re inside your late teens, it might then suggest something youthful and classy, or should you re a parent or gaurdian and also you walked past a quick food joint together with your 7 years old, and upon checking the face area of the child, it could advise a kids meal and etc.

Naturally we expect with time with further unique features, the program should have the ability to identify not only age and sex, but for the time being individuals remaining in Vegas should most likely mind on lower towards the Venetian and provide the technology a spin!



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