When news of Beyonce's pregnancy broke on MTV's VMAs now, Twitter traffic hit an archive 8,868 tweets per second, recommending that even passive TV watching has become a social event. That convergence might get a kick-start using a partnership introduced today between satellite television giant DirecTV along with a social-media startup known as Miso.
Miso is promoting an apple iphone application which has the capacity to "know" what you're watching on television and also to instantly sign in to shows and share or follow comments concerning the show on Twitter and facebook.
"TV is a 1-way medium--submissions are yelled to you. What we should will have the ability to do is enable an event that you could personalize and personalize," Miso Boss Somrat Niyogi stated.
The apple iphone application facilitates discussing by instantly realizing what you are watching. For example, you are able to talk to other fans and rate your preferred shows without needing to look for specific hash tags on Twitter or fan pages on Facebook.
This past year, the organization elevated seed funding from Google Endeavors and angels for example Square's Keith Rabois. It's in no way alone within this space, facing competition from GetClue, IntoNow, and Foursquare. But Miso, that has 250,000 customers who make use of the application to follow along with shows, might get gain an advantage by tying track of a business with an incredible number of installed set-top boxes.
Eventually Niyogi really wants to partner along with other cable companies and intends to expand the kind of content that's shipped to its customers through various products. An early on version from the application can be obtained to Android and iPad customers, but unlike the most recent apple iphone version, customers need to enter in the title from the Television show they're watching before the social-discussing features can be found. With DirecTV that step is removed, which makes it simple for chatty funnel viewers to maintain social commentary.
When the application is downloaded, the setup involves three steps: Connect the iPhone's Wi-Fi towards the same network DirecTV is on open Miso, and it'll locate your remote and tap the sync button therefore the phone knows to make use of the receiver you are holding. This way, even if you alter the funnel together with your remote, the reveal that seems in your phone's screen changes using the TV screen.
Miso follows Foursquare's check-in type of offering rewards and badges but additionally gives fans a location to speak to other fans checked into the same episode.
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