Given their meteoric success on mobile products to date, it's really no surprise that Rovio's Angry Wild birds franchise is headed for bigger things. But it is entirely possible that nobody really expected individuals bigger items to mean a huge version of the overall game performed by crowds in a F1 racetrack a few days ago.
The large-screen version of the overall game, that will debut in the F1 racetrack in Singapore, is really a co-development of Rovio, Finnish start-up Uplause Ltd., and Singapore Telecommunications, and can depend around the amount of the crowd to determine precisely how long ago the catapult is drawn prior to the wild birds launch their bigger-than-existence attacks on individuals greedy eco-friendly pigs.
(MORE: Is Disney Thinking about 'Angry Birds' )
Rovio's Peter Vesterbacka referred to the brand new version of the overall game as "an excellent chance [for fans] to create a strong emotional reference to the figures," apparently recognizing the bigger the screen, the more powerful the emotional connection for most of us.
For individuals not able to really make it to Singapore a few days ago, don't be concerned if the weekend's game is effective, Rovio plans to accept giant screen Wild birds on tour to large-scale rock concerts and sporting occasions soon.
MORE: Moichendising! 'Angry Birds' Cook book Not Far Off
[via Adweek]
Graeme McMillan is really a reporter at TIME. Find him on Twitter at @Graemem or on Facebook at Facebook/Graeme.McMillan. You may also continue the discussion on TIME's Facebook page as well as on Twitter at @TIME.
No comments:
Post a Comment