Oh, Dish Network. You had been so near to turning Blockbuster from the overlooked clump of hair within the drain to an alternative and exciting brand. However with Blockbuster Movie Pass, you blew it.
For days, gossips swirled that Blockbuster would launch a streaming video plan to rival Netflix, and also the timing could not happen to be better. Netflix had just introduced it was breaking off its DVD rental service right into a subsidiary known as Qwikster, having a separate website, separate billing, separate queues and separate reviews. What is the news came soon after Netflix elevated prices by 60 % for existing customers who wanted streaming movies and mail-order DVD rental fees. Customers were livid and dumbfounded by Netflix's sudden changes.
(MORE:�Netflix Backlash Rages On in reaction to 'Qwikster')
At that time, Dish might have released something similar to what Netflix was previously--streaming and Dvd disks in one package for $10 monthly, and maybe even a bit more--also it would have been popular. Everyone was prepared to result in the switch.
But rather than attacking Netflix directly, Dish introduced a Blockbuster-top quality add-on because of its satellite television clients. For $10 monthly, they get streaming movies on the computer systems, plus one DVD rental at any given time from Blockbuster by mail or perhaps in stores. There is no smartphone or tablet access (not, a minimum of), with no streaming to video games or any other set-top boxes.
Whoop-p-doo.
Dish states that it's going to end up around to offering a streaming service that is not associated with a satellite television subscription, but the organization will most likely screw that as well. In the end, if your streaming service looks attractive enough, it is a potential threat to Dish's existing business design. Meanwhile, the chance to give off Netflix's thrown away good will is sliding away.
I am reminded of when Blockbuster attempted to "save" angry Netflix clients in This summer having a special of $10 monthly for just one DVD rental at any given time and $15 monthly for 2 DVD rental fees. Sentiment aside, that deal was oftentimes more costly than Netflix and did not include any choices for streaming video. Now, Dish stated to provide a "stream become a realityInch for ex-Netflix customers, but actually is selling nothing from the sort.
This might have been the beginning of an excellent comeback for Blockbuster. Rather, it's another skipped chance.
MORE:�Mad About Netflix Prices Here Are A Few Alternative Services
I work for DISH Network and this has been in the works for a while. It was never their intention to take a full blow on Netflix and take all of their customers. In fact, as a subscription TV provider they're expanding the entertainment that they already offer to other mediums like streaming, DVD/Blu-ray rentals, and video games. They're the only company to offer it all, and it's that genuineness that will make them even more loved by their current subscribers, and people looking for a reason to leave their current cable company. In hindsight, had DISH known that Netflix would disjoin their services then I'm sure they would have pushed back the Blockbuster Movie Pass release date to accommodate this other market. Even at this very moment they’re completing a Blockbuster offering for non-DISH subscribers. As a long time subscriber to DISH I love that they consistently release innovative technology and are right there to provide me with services to make my entertainment needs easier than ever to be fulfilled. In short, I’m very excited to use my Blockbuster Movie Pass starting October 1st.
ReplyDelete