Facebook might have Don Draper pitching its new timeline interface in fan-made viral videos, but that does not imply that it'll unveil to universal acclaim. Or, actually, that it'll always unveil whatsoever.
Timelines, a Chicago-based website that provides customers the opportunity to "collaboratively record, uncover and share history" has filed a suit declaring that Facebook is infringing on its trademark using the new offering, and looking to avoid itself from "being folded over and potentially removed by... the earth's biggest and many effective social networking company."
(MORE: Two Minute Video: Quick Consider the New Facebook Interface)
Timelines, which has been available since 2008, includes a strong claim that they can the concept that Facebook's timelines will confuse customers searching for, because the suit puts it, "an internet site that provides customers a chance to create personalized webpages featuring user-defined details about historic, current and approaching occasions," given that's virtually what Facebook's timeline feature offers.
The social networking giant has yet to reply to the suit, but given the quantity of promotion that's recently been tossed behind Facebook timelines, it's unlikely to become something the organization will not battle to defend.
MORE: Request Techland: How Do You Activate Facebook's New 'Timeline' Profile
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Graeme McMillan is really a reporter at TIME. Find him on Twitter at @Graemem or on Facebook at Facebook/Graeme.McMillan. You may also continue the discussion on TIME's Facebook page as well as on Twitter at @TIME.
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