The U.S. Postal Service, near personal bankruptcy and losing vast amounts of dollars every 3 months pushing an item nobody wants, revealed today its new technique to restore some relevance. That strategy involves frightening customers concerning the risks of email an internet-based bill payment in a number of new 30-second TV advertisements.
The advertisements tell customers that unlike email an internet-based services, paper mail shipped door-to-door can't be taken in by the herpes virus. (Allows not count the anthrax scare of 2001, since anthrax is technically a bacteria.)
A refrigerator hasn't been compromised, the ad's voice-over states like a happy mail recipient hooks a paper bill to her fridge. Another ad informs us that USPS clients can be certain that important letters and knowledge don't explore nothing, or disappear having a click.
For that record, security scientists have compromised fridges since a minimum of 2005. But more to the stage, the advertisements really are a pathetic make an effort to stem the tide of digital innovation and convenience that's washing away the Publish Office's dead tree business design. It's like buggy-whip makers warning concerning the risks of individuals newfangled horseless carriages.
And lest we forget, as the Publish Office has become attempting to convince us that e-mail is unsafe, in 2000 it suggested an agenda to assign everybody within the U.S. their email according to your postal home address. Mail delivered to that address could have been printed out limit two pages and hands shipped in a greater(!) rate than top class mail. With this type of innovative pedigree, it is a question the service has not gone bankrupt sooner.
[via Washington Publish]
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Jerry Brito is really a cause of TIME. Find him on Twitter at @jerrybrito. You may also continue the discussion on TIME's Facebook page as well as on Twitter at @TIME.
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