Using the Wall Street Journal confirming that Sprint basically wager the organization around the apple iphone, it's all of a sudden apparent why T-Mobile is not getting its apple iphone in the near future.
Sprint apparently devoted to purchase 30.5 million apple iphones within the next 4 years--an believed $20 billion value--whether customers get them or otherwise. It is a Hail Mary play meant to stop the organization from losing customers.
(MORE:�Sprint May Offer Limitless Data Plans with apple iphone 5)
But T-Mobile, meanwhile, is focusing on a large play of their own: getting bought by AT&T. As lengthy as that acquisition's up for grabs, there's virtually no way T-Mobile will stomach a lengthy-term resolve for the apple iphone such as the one Sprint is making. It's costly, obviously, it risks becoming redundant when the AT&T deal experiences.
I believe there's one more reason at the office here, alluded to a week ago by T-Mobile Chief Marketing Officer Cole Brodman. Inside a letter to clients explaining why T-Mobile is not obtaining the apple iphone for the time being, Brodman offered what at that time appeared like boilerplate PR fluff. To wit:
"In lots of ways, Android is rivaling as well as outpacing the apple iphone, including consumer adoption, share of the market and abilities like support for faster 4G systems. Furthermore, Android offers customers the liberty of preference. You can decide on a number of colors, screen dimensions, slide-out keyboards, cost points and personalization options, in addition to benefit from the numerous advantages of free innovation, cloud services and amazing applications."
T-Mobile likes Android, getting offered the very first Android phones within the U . s . States, and getting used Android to unveil the very first HSPA+ network within the U . s . States. If T-Mobile designed a cope with Apple such as the one Sprint is making, it'd need to �place an enormous focus on selling apple iphones, towards the exclusion of Android products. By becoming another apple iphone-centric company, T-Mobile would risk losing the characteristics making it unique.
Today, Apple will announce its next apple iphone, most likely for AT&T, Verizon and Sprint. Regrettably for T-Mobile clients, it does not seem like that will change in the near future.
MORE:�Justice Department Looks to bar T-Mobile-AT&T Deal
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