Spotify Boss Daniel Ek announces Facebook integration and statistics at F8

Now that we understand that Facebook has over 800 million customers, music on Facebook is really a serious business. Streaming music hasn't been accepted by record labels, but even they are able to t ignore these amounts.

Spotify Boss Daniel EK hit happens at Facebook s F8 event today and told us that Spotify customers who use Facebook pay attention to more music than other people on the platform. Not just that, those are the most engaged, and therefore are a lot more than two times as likely to cover music.

Spotify is showing that individuals covers music with techniques apart from track by track in iTunes.

Spotify has already established deep Facebook integration for a while now, being the very first share option within the desktop and mobile application of Spotify. Obviously, former Facebook Leader Sean Parker is definitely an executive and consultant at Spotify, that is vital that you note.

Inside a blog publish today, Ek talks about the brand new and effective integration with Facebook:

Getting free use of music on Facebook also provides for us an chance to state inside us a different way. We re proud to talk about pictures in our lives. Now we are able to say something about ourselves through music. Hi I m Daniel here s some Daft Punk.

We all know that Spotify s customers who connect with Facebook pay attention to more music every week. They pay attention to a wider number of music actually we now have a lot more than 400 million playlists produced in Spotify now. Because they customers tend to be more social, they re more engaged. Simply because they re more engaged, they re a lot more than two times as likely to cover music.

Social discovery on Facebook implies that we re getting people to having to pay for music again. Which s the way the brilliant artists who create this music can continue creating it for all of us to savor.

They ve also published the next video:

This can be a developing story. More to follow along with. Please refresh for updates.

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